Selling is the most fundamental of business skills and the one that is taught the least in business schools, despised the most by business people and most misunderstood in the market place. Selling is not convincing people to buy things they don’t want, don’t need and can’t afford. Selling is persuasion, and persuasion is the opposite of convincing. Convincing is attempting to get someone to do something you desire them to do for your reasons. Persuasion is helping someone make a decision they already desire to make for their reasons. Selling is a process, not an event. Myron teaches people to understand the sales process so they can effortlessly sell to people who are happy to buy!
Myron Golden, Ph.D., understands how to overcome adversity. He contracted polio as an infant and has walked with a metal brace on his leg his entire life. Although he has a brace on his leg, Myron used the discipline he learned from his parents to become a black belt in the martial arts.
Myron is in high demand as a speaker and trainer in the areas of sales, marketing, business development, and financial literacy with over 27 years of experience. He is also a best selling author, a songwriter and the owner of a record label.
Myron is the author of the international best selling book, From The Trash Man to The Cash Man: How Anyone Can Get Rich Starting from Anywhere. He is also the author of the new book Click and Order for Brick and Mortar: Online Strategies for Offline Market Domination. He is an integrated marketing consultant who can help any business use technology to generate leads and then optimizing the conversion process of those leads offline.
If you are a business owner who is serious about growing your business exponentially, not incrementally, Myron Golden is one of the few people who can assist you in that goal.